With the subject of audience engagement looming as one of the hot discussion points among advertisers, agencies and TV networks heading into the 2007-08 … Read the whole story

The Weather Channel has become the latest marketer to jump on the Second Life bandwagon by launching a virtual headquarters in the 3D online … Read the whole story

The latest PIB report can be filed under the good news/bad news category. Magazine ad pages rose 1.8% in February, compared to the same … Read the whole story

William Morris Agency is getting into the business of programming television channels for the Internet. The goal is to heighten visibility for its artists … Read the whole story

Those shocking numbers from Fox's "Are You Smarter Than a 5th Grader?" last week continued to dazzle. Although down a bit from the previous … Read the whole story

Last week was big for shelter mags, which are busily adding new features and brand extensions here and abroad. Kicking it off, one of … Read the whole story