In a move that signals just how blurry the business of media is getting, a unit of AOL has been selected to handle advertising … Read the whole story
A day after Omnicom announced it was creating a sports and entertainment marketing group combining an array of existing entities, Steve Grubbs, new CEO … Read the whole story
Liberty Media chairman John Malone continues to shift his businesses from passive to more active ownership. Malone, through his Discovery Holding Co., has finally … Read the whole story
Chrysler Group and partner Sirius Satellite Radio are bringing TV to minivans. The DaimlerChrysler unit will offer Sirius Backseat TV--a product new to cars … Read the whole story
On reality TV, successful aspirations are micro rather than macro. In short, it pays to be a good model, not to model good deeds. … Read the whole story
Nielsen's new ratings that incorporate college students have been a boon for ABC--particularly boffo hit "Grey's Anatomy," which has picked up steam among the … Read the whole story
A much-publicized campaign for DaimlerChrysler's Jeep Patriot on the theme "Choose Your Adventure" has run afoul of the company that owns the rights to … Read the whole story