In a move that signals the growing importance of search marketing in the overall media and communications mix, three of the Big 6 agency … Read the whole story

Effective immediately, MSNBC will no longer simulcast the "Imus in the Morning" radio program, per a statement NBC issued Wednesday evening. Earlier in the … Read the whole story

While the proposed eBay-enabled system where networks would compete for marketers' TV dollars appears moribund, at least one of its supporters is already conducting … Read the whole story

Traditional TV networks' brands are getting a boost--from television-related sites in prime-time and early-fringe periods. For instance, NBC.com in February was the No. 1 … Read the whole story

Last night, KFC aired a national TV ad for its new Boneless Variety Bucket in which it placed a sound you might have missed, … Read the whole story

The Cabletelevision Advertising Bureau may have nixed the eBay auction media-buying system, but it had something else up its sleeve--another electronic system test from … Read the whole story

Thanks to DVR playback, some high-profile prime-time shows aren't losing as much ground as first believed. But will advertisers pay more for those extra … Read the whole story

ABC and Gillette have devised a new take on the concept of a "great race" reality show. Starting June 7, Gillette will sponsor "Fast … Read the whole story