Signaling a broad shift in the strategic direction of the kind of media services it provides its clients, Initiative North America Tuesday said it … Read the whole story

In an agreement bound to have a ripple effect on the DVR industry, Walt Disney Co.'s ABC and ESPN struck a deal with Cox … Read the whole story

Here's what I learned as a spring day gave way to twilight on the terrace of the Sunset Tower Hotel, while I pounded Coronas … Read the whole story

As News Corp. and NBC Universal prepare to launch what's billed as a game-changing video-rife site, the partners have linked with CNET. The Internet … Read the whole story

A recent sponsorship of a VH1 show raises an intriguing question. Will growing numbers of amateur producers distributing on YouTube be able to tap … Read the whole story

1 - Amp'd Mobile 2 - Toyota Yaris 3 - Lamborghini 4 - Olay 5 - Toyota PriusClick here to view these placements. Data … Read the whole story

A federal judge has ruled that a class action securities fraud lawsuit filed against Omnicom Group can proceed, reports the New York Law Journal. … Read the whole story

Walt Disney Co. posted a healthy 27% improvement in net income in its second quarter, led by gains across its media networks and consumer-products … Read the whole story

Liberty Media says it can trump its MSO counterparts with its HD-first strategy. That optimism comes as Liberty awaits clearance to acquire a controlling … Read the whole story

A new study published by the University of Washington and Seattle Children's Hospital Research Institute found that by the age of 3 months, 40% … Read the whole story

The presidents of 12 liberal-arts college are urging peers to withhold information from U.S. News & World Report used in its annual school rankings. … Read the whole story

Out-of-home advertising just got a new twist. National CineMedia, one of the nation's leading in-theater cinema advertisers, is planning to distribute free CD-ROMs that … Read the whole story