Perhaps more than any other recent big media account move, Sears' decision to go with MPG signals a shift in the momentum of some … Read the whole story

Magazine publishers have a new plan to draw bigger online audiences to their Web sites: Wiki-style reference pages. Among the most recent initiatives are … Read the whole story

The TV upfront advertising market is nowhere near to moving in the next few days--possibly not even next week. The big issues are the … Read the whole story

Media-measurement company Rentrak is participating in a trial to gain insight into mobile TV use in the Las Vegas DMA this summer. The test, … Read the whole story

Product placement works well when resembling a museum tour--something with an air of extinction is thrust onto the front burner. In that vein, it … Read the whole story

Google was mum yesterday on which select publishers and advertisers are participating in its closed test launch of "AdSense for Video," the search giant's … Read the whole story

1 - Ford F-350 2 - Sunkist 3 - Hooters 4 - Wrigley's Extra 5 - CloroxClick here to view these placements. Data and … Read the whole story

Nissan is setting its sights on the Hispanic market with a soccer-themed reality show, "El Reto Nissan 2," a five-part series centering on a … Read the whole story

Broadcast TV advertising was predictably down in the first quarter--some 5.3% to $11.8 billion, per the Television Bureau of Advertising analysis. Much of the … Read the whole story

As DirecTV looks toward a ballyhooed 100 HD channels by the end of the year, it has a deal to launch simulcasts of four … Read the whole story

Fox won the Tuesday night, with a 6.8 rating/18 share. It will also win the May sweeps and the season as well among 18-49 … Read the whole story

Retailer QVC just got sportier. The multimedia retailer has joined forces with the National Football League and GSI Commerce, an e-commerce company, to market … Read the whole story