Wednesday, May 30, 2007
  • Silverman,Graboff Co-Chair NBC Entertainment, No Upfront Impact

    The massive executive changes at the top of NBC--with executive producer Ben Silverman and NBC senior executive Marc Graboff becoming co-chairmen of NBC Entertainment … Read the whole story

  • Media X: Bad Box

    This whole idea that television is creating a nation of murderous preteens is nuts. TV causes vile behavior and sexual misconduct? Right--and society, especially … Read the whole story

  • Madison Avenue Warms To Silverman, Expect Greater Product Placement

    Will new NBC Entertainment co-chief Ben Silverman continue to be a friend to advertisers? Silverman's interest in developing shows heavy on advertiser integration is … Read the whole story

  • Spot Runner Teams With Reed Elsevier Unit To Offer Media, Creative To Local Law Firms

    In a move that could prove a boon for local TV advertising markets, Internet-based "long tail" ad agency Spot Runner has teamed with a … Read the whole story

  • New Digital Screens Transform Outdoor Ads

    Sometimes it's good to be two-dimensional. Take the new generation of technologies that are shrinking video screens to the width of a vinyl poster--or … Read the whole story

  • USA Today Extends Brand To Books

    USA Today has extended the newspaper's brand by signing licenses with six U.S. book publishers. The effort complements its previous expansion into online, mobile … Read the whole story

  • MyNetworkTV Unveils Fall Lineup, Awaits Ad Response

    After eschewing a formal upfront presentation this month, following a freshman year anchored mainly by telenovelas, MyNetworkTV unveiled its new fall schedule Tuesday--to no … Read the whole story

  • Fox's 'Lot' Off Mark, CBS Reruns Score

    The reality show "On the Lot," which pits new filmmakers against one another, fell again to a barely visible Nielsen preliminary 1.3 rating Sunday. … Read the whole story