Suddenly the broadcast networks are being aggressive when it comes to the upfront market--possibly looking for double-digit program price increases, say media buying and … Read the whole story

While the conventional wisdom may be that print is becoming a less than robust advertising medium in the digital age, some pretty important numbers … Read the whole story

TV advertising is increasingly unacceptable to consumers, according to a panel of industry execs gathered at the Digital Hollywood conference. The trick is to … Read the whole story

Comcast could well be gearing up for a pricey marketing campaign to combat DirecTV's seemingly successful efforts to claim leadership on the HD front. Read the whole story

Trade shows continue to be fueling the growth in the business-to-business media industry, according to the latest findings from American Business Media. Trade shows, … Read the whole story

Porsche is hoping to immerse its brand and vehicles in affluent vacation markets with an integrated campaign on Plum, a network of TV channels … Read the whole story

Last year ranked as the eighth-strongest year on record for new car dealerships, with most dealers faring well despite a dip of 3% in … Read the whole story

Preliminary numbers for the series finale had "The Sopranos" 15% higher than last year's season finale--but the 12 million viewers isn't as high as … Read the whole story

Consumers are more responsive to junk mail, according to a new survey by International Communications Research. The ICR report has snail mail beating out … Read the whole story