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by David Goetzl
While previous presidential-campaign debates have featured candidate questions from a studio audience or more recently submitted via e-mail, CNN is going video. The network … Read the whole story
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by Wayne Friedman
NBC Universal's Bravo cable network has created a new name and corporate entity--Bravo Media--in order to recognize its TV and digital assets. But it … Read the whole story
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by Joe Mandese
Like the media they plan, buy and create advertising and branded content for, ad agencies are morphing as their business transitions from analog to … Read the whole story
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by Wayne Friedman
NBC Universal is expecting good business this upfront--about $4 billion worth. During a call with Wall Street analysts, President-CEO Jeff Zucker said all of … Read the whole story
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by David Goetzl
The title--"Without Breasts There is no Paradise"--is provocative. And new NBC programming chief Ben Silverman, who brought "Ugly Betty" to ABC, is hoping to … Read the whole story
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by Erik Sass
With the release of discouraging May results, the New York Times Company looks to be headed for another weak quarter. The news followed a … Read the whole story
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by Fern Siegel
Comcast is promoting its high-speed Internet service in a hip arena--virtual reality. The cable company has opened a new destination in Second Life. Comcastic … Read the whole story
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by Karl Greenberg
Breaking down silos within an agency's communications disciplines means nothing if marketers don't understand that "consumers are driving the bus, and none of us … Read the whole story
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by David Goetzl
Keeping with the push to make premium content available live on-air and online, VH1 will air a concert commemorating the 10-year anniversary of Princess … Read the whole story
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by Erik Sass
The Dynamic Logic online survey of 4,300 people, conducted between July and December 2006, found that magazines exerted the most influence on consumer behavior--both … Read the whole story