-
by Le Riff
CANNES, FRANCE - It was a good night for Daryl Simm and OMD Tuesday evening at the 54th Annual International Advertising Awards here, as … Read the whole story
-
by Wayne Friedman
While cable networks are uneasily positioning themselves to do upfront deals using commercial ratings, Discovery Networks is going one better. It struck a big … Read the whole story
COMMENTARY
by Jack Feuer
Creatives are the Norma Desmonds of the marketing world, living off past glory and refusing to accept that they can't get the best table … Read the whole story
-
by Wayne Friedman
ABC may be going last in the upfront. But will they have the last laugh--at 10% to 12% increases? Higher rates would make sense, … Read the whole story
-
by Joe Mandese
In a sign that media agencies are going to be facing greater accountability over the audience delivery of TV advertising buys they make for … Read the whole story
-
by David Goetzl
Since a slew of its top executives are TV veterans, Six Flags is moving into the business. The theme park operator has acquired 40% … Read the whole story
-
by Erik Sass
Mel Karmazin may be excited by a potential XM Radio-Sirius merger, but Congress isn't. On Monday, 72 representatives sent a letter to the leaders … Read the whole story
-
by Erik Sass
Kevin McClatchy, a director at newspaper publisher the McClatchy Company, acquired a minority stake in Gather.com, a social network for adults focused on niche … Read the whole story
-
by David Goetzl
With private equity firms seemingly chomping at the bit to acquire local TV stations, the top executive at station owner Belo Corp. on Tuesday … Read the whole story
-
by Adrienne W. Fawcett
According to a new survey by the Kaiser Family Foundation, 70% of parents worry their kids see too much advertising. And while the amount … Read the whole story
-
by Erik Sass
Outdoor advertising maintained a robust growth rate in the first quarter of 2007, with an 8% increase in revenue compared to the same period … Read the whole story