In a move to accelerate its expansion into traditional media advertising sales, Google Tuesday unveiled a plan to offer online advertisers the opportunity to … Read the whole story

Internet video usage continues to climb--it's now 16% higher over a six-month period. Some 81 million users--or 63% of the people who have access … Read the whole story

The national Sopranos obsession is just as virulent now that Chase has whacked his show--with an incomprehensible blackout--than when it was alive. The beyond-obscure … Read the whole story

There is a shuffle going on in the top tiers of Internet and print media companies. A few weeks ago, Wenda Harris Millard left … Read the whole story

In a sign that the social media and user-generated content market may be developing a traditional advertising model, revenue-sharing online video aggregator Revver this … Read the whole story

Radio ad rep firms are scrambling to expand their online ad serving capabilities, with the latest deal coming from Ronning Lipset Radio, which announced … Read the whole story

The Audit Bureau of Circulations is set to begin incorporating data from Scarborough Research, Nielsen//NetRatings, comScore and server-based analytic tools to give subscribers a … Read the whole story

As part of an expansion of its digital out-of-home advertising network strategy, New York-based Zoom Media & Marketing has cut a knock-out deal - … Read the whole story

Energy-drink marketer Glaceau plans to bolster its ad efforts -- but the initiative is apparently unrelated to its acquisition by Coca-Cola last month. However, … Read the whole story

A new report from Magna Global indicates about half of all viewing of prime-time broadcast programs by TiVo users is done via time-shifting, which … Read the whole story

Take note, media planners: American adults are increasingly skeptical of mortgage advertising. As the Harris poll indicates, mortgage advertisers have pushed the envelope too … Read the whole story

Like most major media companies, NBC Universal continues to look for ways to spread its content in the mobile space. The conglomerate said Tuesday … Read the whole story

Maybe it's the kids who need to take the remote control away from their parents. New research has shown that older adults consume much … Read the whole story