In what appears to be the first move of its kind on Madison Avenue, one of the ad industry's top media shops has merged … Read the whole story

ABC is teasing viewers this summer--just like a romantic meeting--in the marketing of its new fall TV shows. The "Dirty Sexy Money" promo simply … Read the whole story

No one hates the term "spin control" more than good PR people. This implies that they have the power, ability and information to control … Read the whole story

Hearst-Argyle Television Inc. got stung in its second-quarter earnings, sinking 32% to $17 million. The drop was partly the result of lower political advertising … Read the whole story

TiVo Inc. has a new ad sales executive--former Viacom network executive Karen Bressner, who will now be senior vice president of advertising sales for … Read the whole story

XM posted one of its best quarters yet as it heads into a proposed merger with Sirius Satellite Radio, boasting increasing revenue, decreasing losses … Read the whole story

The Magazine Publishers of America has tallied up a record 62 new digital initiatives from magazine publishers in the second quarter of 2007--a 139% … Read the whole story