In a finding that could transform the way advertisers think of the relationship between magazines and the Internet, new research reveals that there is … Read the whole story
New database integration techniques are yielding new insights and media planning tools that appear to be changing the way agencies buy media. Two unrelated … Read the whole story
After months of tortuous negotiations, it looks like News Corp. has finally reached an agreement to acquire Dow Jones & Co. News Corp. Chairman … Read the whole story
Stop hiring cultural anthropologists and Internet geeks to demonstrate how forward-thinking you are. Just start reading science fiction. Better yet, start hiring science fiction … Read the whole story
CBS reported a 9% improvement in net earnings from continuing operations to $393 million for the second quarter of 2007. With a catch: Overall, … Read the whole story
Cablevision is launching a tech-focused interactive channel in partnership with CNET. The free channel gives the gadget-happy product reviews, breaking tech news and how-to … Read the whole story
The skies have it. Sirius Satellite Radio enjoyed 51% growth in revenue in the second quarter of 2007 compared to the same period last … Read the whole story