MediaDailyNews
Wednesday, August 1, 2007
  • Data Reveals 'Net Of Magazine Audience Reach

    In a finding that could transform the way advertisers think of the relationship between magazines and the Internet, new research reveals that there is … Read the whole story

  • Data Integration Transforms Media Planning, KSL Embraces 'Mediabase' Targeting

    New database integration techniques are yielding new insights and media planning tools that appear to be changing the way agencies buy media. Two unrelated … Read the whole story

  • News Corp. & Co.: Murdoch Strikes Deal For Dow Jones

    After months of tortuous negotiations, it looks like News Corp. has finally reached an agreement to acquire Dow Jones & Co. News Corp. Chairman … Read the whole story

  • Media X: Star Wares

    Stop hiring cultural anthropologists and Internet geeks to demonstrate how forward-thinking you are. Just start reading science fiction. Better yet, start hiring science fiction … Read the whole story

  • CBS Posts Tough Comps, Ad Sales Fall 11%

    CBS reported a 9% improvement in net earnings from continuing operations to $393 million for the second quarter of 2007. With a catch: Overall, … Read the whole story

  • Cablevision, CNET Launch Tech Channel

    Cablevision is launching a tech-focused interactive channel in partnership with CNET. The free channel gives the gadget-happy product reviews, breaking tech news and how-to … Read the whole story

  • Sky High: Sirius Sales Soar

    The skies have it. Sirius Satellite Radio enjoyed 51% growth in revenue in the second quarter of 2007 compared to the same period last … Read the whole story