The amorphous, platform-shifting nature of the current media marketplace is driving at least one major shop to redefine a medium based not on its … Read the whole story

In today's world of overnight delivery services and with amazon.com and eBay purchases arriving in days, why does it take so long to get … Read the whole story

Is NBC Universal pursuing the Oxygen cable network? A deal may be in the works, signaled by Oxygen's decision to use the eBay ad … Read the whole story

The Federal Trade Commission wants to know what advertisers have in store for kids. So it subpoenaed documents from 44 food and beverage companies, … Read the whole story

Media research firms are pushing a number of initiatives to provide media planners with integrated measurements of multiple media. By painting a broader picture … Read the whole story

Nielsen has acquired Telephia, a research firm with expertise in the mobile space that will be combined with its own wireless measurement unit. The … Read the whole story

Outdoor Channel Holdings said Friday that ad revenue at the hunting and fishing network jumped some 19% in the second quarter as it launched … Read the whole story

National CineMedia, Inc., which owns almost half of the nation's largest in-theater network (National CineMedia, LLC), announced a 46.6% increase in revenue in the … Read the whole story