Even if Fox fails to produce a breakout new hit this fall, the revenues will no doubt keep flowing as the network returns the … Read the whole story

An interest group run by a producer of English-language series that target U.S.-born Latinos has ramped up a campaign suggesting that Nielsen is relying … Read the whole story

Of course, it's happened to many of us. We were drawn to a product whose advertising captured our fancy, but a cruel fate kept … Read the whole story

Clear Channel Malls, a division of Clear Channel Outdoor, is set to launch an elaborate mall marketing campaign that surrounds shoppers with an interactive … Read the whole story

Analysts with major Wall Street investment advisors have issued contradictory forecasts on the likelihood of the proposed XM-Sirius merger being allowed to proceed. While … Read the whole story

The returning college class of 2007-2008 shows more concern about social issues than any of the previous five classes surveyed by Alloy Marketing + … Read the whole story

NBC probably grabbed its only fall Thursday night victory last week when its NFL season opener crushed the other prime-time competitors--who were still mostly … Read the whole story

For one day this month, major TV kids' advertisers will have to hit the play yard to get to their intended target--that's because Nickelodeon … Read the whole story