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by Joe Mandese
A bloody on-air feud between Fox News' Bill O'Reilly and MSNBC's Keith Olbermann has taken a surprising turn in recent weeks, moving from trash … Read the whole story
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by Wayne Friedman
Looking to further extend its digital TV advertising platforms, NBC will sell interactive advertising placements on TiVo, the digital recording company. These interactive ads … Read the whole story
COMMENTARY
by Jack Feuer
The list of Things That Don't Work in American marketing is long, unbelievably, inconceivably long. If everybody on earth held hands and formed one … Read the whole story
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by David Goetzl
BBC America is moving its sales duties in-house--and in the process has tapped Mark Gall, a former Weather Channel executive, to lead the efforts … Read the whole story
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by David Goetzl
After weeks off the air, MyNetworkTV is bringing back a seemingly promising series that offers an array of top musical acts in concert. "Control … Read the whole story
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by Wayne Friedman
Tribune's newspaper and TV revenues witnessed more declines in October--and the stock market didn't like the news. Overall, broadcasting and entertainment revenues went south … Read the whole story
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by Erik Sass
Alloy Media + Marketing is becoming the official ad partner of the College Newspapers Business and Advertising Managers, a business network of college newspapers. … Read the whole story
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by David Goetzl
NBC has given full-season orders to two first-year dramas that both have cracked the top 50: "Chuck" and "Life." Read the whole story