Interpublic today will make public a plan for improving the operating efficiencies and cross-agency collaboration of its two global media networks - Initiative and … Read the whole story

Once again trying to diversify revenue streams as the local station business faces an uncertain future, Hearst-Argyle has broken ground in the digital arena. … Read the whole story

Carat has become the latest agency to ink a deal giving it access to TiVo's second-by-second ratings data, raising the possibility that a small … Read the whole story

A recent episode of first-year CW drama "Life is Wild" included what is hard to consider anything but a plain-old spot for a Jeep … Read the whole story

CBS Radio is getting a big chunk of video content for its radio Web sites through a new partnership with Truveo, a video search … Read the whole story

1 - Guitar Hero 2 - Ford Escape 3 - Jeep Wrangler 4 - Smart Car 5 - Junior MintsClick here to view these … Read the whole story

Several major consumer groups jointly sent a letter and "comment" to the FCC on Tuesday urging the commission to reject the proposed merger of … Read the whole story

The millions of viewers without the NFL Network hankering to catch the boffo Green Bay-Dallas match-up tonight can view at least some of the … Read the whole story

Tribune finally got some good news from Federal Communications Commission chairman Kevin Martin. He has proposed granting the company up to a two-year waiver … Read the whole story

Executive turnover continues at Discovery under new chief David Zaslav. Head of the flagship Discovery Channel, Jane Root, is leaving and will be replaced … Read the whole story

ABC is nearing a November sweeps period win--but that victory comes at a price. The net's numbers are down versus a year ago. The … Read the whole story