Shifts in media technology - and the way advertisers and agencies apply it - a reordering in the dominance of global markets, and the … Read the whole story

Retreating somewhat from earlier optimistic predictions, newspaper publishers and analysts now say next year will probably be just as tough for the troubled industry … Read the whole story

There was a time when it looked like one of the principal issues in an inevitable writers' strike would be the artists' mounting frustration … Read the whole story

Political and Olympic TV advertising will skyrocket E. W. Scripps television stations' revenue--up 15% to 20% in 2008. Networks such as HGTV, Food Network, … Read the whole story

1 - Hershey's 2 - VO5 3 - Guitar Hero 4 - Prevention Magazine 5 - Jeep LibertyClick here to view these placements. Data … Read the whole story

Arbitron is prepared to guarantee it will reach 80% of its target sample sizes for the critical 18-54 demo, the company announced Wednesday after … Read the whole story

Almost two-thirds of Internet users watch at least some video online each week--but that probably isn't a TV episode. News and user-generated content are … Read the whole story

If networks find themselves scraping for new programming during a prolonged "Hollywood" writers' strike, the WWE is ready to jump in the ring and … Read the whole story

A top Verizon executive said Wednesday he has doubts about consumer tolerance for advertising on mobile devices and the company will proceed slowly in … Read the whole story

Property has gotten so pricey in China's main port city of Shanghai that billboard advertisers are putting giant digital billboards on the sides of … Read the whole story

CBS holiday programming had something for everyone on Tuesday night--a family-friendly "Rudolph the Red-Nosed Reindeer" and a more adult "Victoria's Secret Fashion Show." Read the whole story