Overall U.S. ad spending in the major measured media crept up modestly during the third quarter of 2007, reversing a year-to-date recession, but the … Read the whole story

REVShare, a company that offers advertisers access to some 1,500 TV outlets and promises to charge based only on results delivered, has received $20 … Read the whole story

It looks like those tools at the studios and wankers at the WGA are giving up on their strike talks for the rest of … Read the whole story

FX will look to bust out of the box with its first network-wide marketing campaign centered on the tagline "There is No Box." The … Read the whole story

While some media companies have denied the "Hollywood" writers' strike will hurt profits short-term, General Electric CEO Jeff Immelt said Tuesday that it's already … Read the whole story

Marketers looking to place their products in television shows would be well advised to link their products to shows in which viewers are more … Read the whole story

Hillary and Rudy have some catching up to do. The presidential race for paid TV exposure for most of 2007 puts Barack Obama and … Read the whole story

LinkedIn, a social-network targeting business professionals, is living up to its name. It's opening its "back end" to Web publishers that want to bring … Read the whole story

Washington, D.C. has traditionally had less outdoor signage than New York and Los Angeles, but all that is changing--at least in part of the … Read the whole story