A long simmering battle between TV and the Internet for dominance of the interactive advertising marketplace is coming to a head, and an important … Read the whole story

Broadcast networks are finally using the option of last resort in dealing with last season's crushing makegood problem: Giving cash back to advertisers. So … Read the whole story

After a brief respite, private equity is on the prowl again. The Publishing Group of America, publisher of newspaper mags American Profile and Relish, … Read the whole story

HBO and Nielsen have reached a deal in which the measurement company will provide the leading pay network with ratings for its VOD programming. … Read the whole story

If there's truth to be told in new research about brand integration released this week, then Bravo quite simply has a winner in Tim … Read the whole story

Aegis Group, already a dominant player in the out-of-home media buying marketplace, is getting even bigger. Aegis's Posterscope unit, which already claims to be … Read the whole story

MTV Networks has reached a deal to distribute its full slate of programming--including music, comedy and other pop-culture brands--on AOL Video. By the end … Read the whole story

1 - Jaguar 2 - Sprint 3 - Ziploc 4 - Jeep Liberty 5 - CVSClick here to view these placements. Data and analysis … Read the whole story

In a first for the radio giant, Clear Channel Radio has displaced Yahoo's LaunchCast for the No. 1 spot in streaming Internet radio in … Read the whole story

ESPN has gone into space--again. It has launched a second channel on Sirius satellite radio that will include simulcasts of on-air programs, including "SportsCenter" … Read the whole story

Financial data continues to get worse for Tribune Company--for both its publishing and broadcasting businesses. For November, publishing revenue sank 3.5%, while broadcasting and … Read the whole story