At a time when the accuracy of Nielsen's metering systems are under acute scrutiny by the industry, the TV ratings researcher disclosed what is … Read the whole story

Advertising spending dropped slightly for the first nine months of the year, according to Nielsen Co. Magazines and outdoor grew, and cable improved slightly. … Read the whole story

In this holiday period, it has been the network reality shows that are ringing up Internet interest from viewers via their respective show sites. Read the whole story

Add Procter & Gamble to the list of advertisers in the Super Bowl. After running its first spot in 2004, it sat on the … Read the whole story

ESPN is planning a multi-platform push to celebrate the 10th anniversary of ESPN The Magazine next year that includes a special issue, but also … Read the whole story

Building on the title's success in 2007, Men's Health magazine plans to begin delivering more lifestyle content, beginning with the Men's Health Blue Book … Read the whole story