LAS VEGAS -- At a business conference known for launching cool new entertainment devices and services, a number of media agency executives discussed how … Read the whole story

NBC's premiere of the remake of "American Gladiators" posted a surprisingly strong showing Sunday, delivering the best debut for any new show this season. Read the whole story

In a strong start to the New Year for Interpublic's Initiative unit, World Marketing Group has tapped it as the media services agency for … Read the whole story

Sony Pictures Television has struck a unique deal with The Nielsen Company that will develop audience metrics showing the total effect its media platforms … Read the whole story

Still working to raise public awareness of HD digital radio, the HD Radio Alliance is poised to launch a year-long ad campaign touting the … Read the whole story

Don't use the word "exploding," but place-based video at gas stations is growing fast. A series of new deals is bringing TV content to … Read the whole story

Adweek is giving all its media offerings a makeover as part of a sweeping re-launch scheduled for Feb. 4, according to publisher Nielsen Business … Read the whole story

Fox and Verizon Wireless (along with producer Warner Bros.) have joined on a multi-platform promotion in advance of the net's Jan. 13 premiere of … Read the whole story

The Game Show Network, now known as GSN, has tapped former ESPN executive John Zaccario as senior vice president of advertising sales. Zaccario replaces … Read the whole story