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by Joe Mandese
Nielsen next month will give some TV viewers who receive its paper diaries a raise - sort of. In an unusual experiment, Nielsen will … Read the whole story
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by Joe Mandese
The New England Patriots may be 16 and O for the NFL season, but they appear to be 13 and 3, according to the … Read the whole story
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by Wayne Friedman
LAS VEGAS -- Although there are concerns in business quarters that consumers aren't ready for the conversion to digital television, the Federal Communications Commission … Read the whole story
COMMENTARY
by Jack Feuer
Monday afternoon rolls around and Ad Age breaks the news that Initiative won Hyundai's global media review. This story is true, which is refreshing. … Read the whole story
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by David Goetzl
Deprived of its tentpole red-carpet coverage at the Golden Globes due to the writers' strike, the TV Guide Network will air a truncated lineup … Read the whole story
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by David Goetzl
Watch for multiple networks to begin downsizing their screens and surrounding the content with "L"-shaped real estate for advertisers to use. MTV Networks started … Read the whole story
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by Joe Mandese
Shares of Paris-based Havas, the parent of MPG, Havas Media and agencies such as Euro RSCG, reached a recent low in this morning's trading … Read the whole story
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by Wayne Friedman
Santa Monica, Calif.-based media agency RPA is restructuring its ever-growing integrated TV and digital video marketing plans by establishing the RPA Media Communications group. Read the whole story
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by Wayne Friedman
LAS VEGAS -- Comcast Interactive Media is launching its first online destination entertainment site, called Fancast.com. Users can see full-length TV episodes, get local … Read the whole story
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by Erik Sass
The Los Angeles Times Media Group is offering advertisers a new way to reach Latino consumers in Southern California through a preprint insert in … Read the whole story
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by David Goetzl
NBC's remake of "American Gladiators" continued to display impressive results Monday, posting a rating from 8:30 to 9 p.m. (its second half hour) close … Read the whole story