Entertainment writers and producers have reached a tentative agreement over the weekend to end a three-and-a-half-month-long strike that crippled original programming on networks and … Read the whole story

There is an affliction among media agencies that many are unaware of or would prefer to ignore. It's called "Corporate Amnesia." Once you hear … Read the whole story

NBC will launch a rare network brand campaign around the Summer Olympics in Beijing to promote its comedy-centric platform. It will also include some … Read the whole story

After ducking out of multicultural advertising targeting African-Americans several years ago, the Interpublic Group of Cos. is getting back in the business, partnering with … Read the whole story

Even as the controversy surrounding Roger Clemens intensifies, the pitcher plans to attend an ESPN-sponsored event at Disney World later this month. Representatives for … Read the whole story

FastCompany.com is unveiling a new publishing site that will make extensive use of user-generated content, blending reader contributions with its own journalism, via its … Read the whole story

NBC will ramp up a special short-form Valentine's Day promotion sponsored by Kay Jewelers. A short-form romantic story will run for about 40 seconds … Read the whole story

The CW is loosening its wrestling programming hold--ending its decade-long Friday night series, WWE "Smackdown." Although not always in keeping with UPN's or CW's … Read the whole story

The refashioned, broadcast-focused Belo Corp. begins trading today after splitting off the newspaper business that gave the company its start more than a century … Read the whole story

Nielsen Friday sent a notice to clients acknowledging systemic problems in the delivery of its national ratings data since the beginning of the 2007-08 … Read the whole story

Nearly 33% of all online videos watched in the U.S. in December took place via a Google-owned site. And a combined Microsoft-Yahoo would have … Read the whole story