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by David Goetzl
Comcast will invest up to $70 million this year as part of cable operators' joint effort to develop a national interactive advertising platform, a … Read the whole story
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by Wayne Friedman
With the writers' strike out of the way, ABC gets to give its big-paying advertisers its typically high-rated Academy Award event. According to analysts, … Read the whole story
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by David Goetzl
UK production house Shine, run by Rupert Murdoch's daughter, has completed its acquisition of Ben Silverman's Reveille, the Hollywood company that produced hits such … Read the whole story
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by Joe Mandese
Prime-time--the daypart that has sat atop the media-buying food chain since the days of Milton Berle, Phil Silvers and Lucille Ball--appears to be slipping … Read the whole story
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by Joe Mandese
In a move to significantly bolster its antiquated data management and reporting systems, Nielsen Co. Thursday said it acquired Audience Analytics and its Audience … Read the whole story
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by Erik Sass
The ailing newspaper business got more discouraging news Wednesday and Thursday with tandem announcements by the Tribune Co. and The New York Times Company … Read the whole story
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by Wayne Friedman
CBS has joined ABC in figuring out where its programming will be next year--all to give TV marketers a head start on next season's … Read the whole story
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by Erik Sass
Alpha Media Group, which publishes Maxim and Blender, named Glenn Rosenbloom president on Wednesday, creating a new post where he will steer the overall … Read the whole story