Looking to facilitate the marriage of digital extensions with an on-air presence, Initiative has established a new unit to specialize in the area. Formed … Read the whole story

The TV upfront presentations are far from being anachronisms--more are joining the party in the high-profile May program presentation period. And the net is … Read the whole story

ESPN has announced a major push into films -- establishing a new feature film division and hiring Creative Artists Agency, the major Hollywood talent … Read the whole story

Johnson & Johnson is launching weekly Webisodes called "The Family Room" that follow athletes in their preparation for this summer's Olympic Games, to be … Read the whole story

After reporting an enormous net loss of $848 million, or about $3.4 per share, in the fourth quarter, Citadel Broadcasting's chairman and CEO Farid … Read the whole story

Digital billboards got two boosts yesterday. The first came from an Arbitron study which found the public is broadly favorable to the electronic displays. Read the whole story

Mobile ad network Ad Infuse has opened a New York office to help strengthen its ties to Madison Avenue. Read the whole story

Beth Comstock, who led the shift of GE's tagline from "We Bring Good Things to Life" to "Imagination at Work" as the company's CMO, … Read the whole story

Screenvision is launching a new, dedicated multi-platform program targeting African-American moviegoers called the African-American Cinema Network, with 320 theaters and 2,200 screens, offering 86 … Read the whole story