ORLANDO, Fla. -- An undercurrent at the AAAA conference this week is whether advertisers will be successful in their redoubled efforts to convince the … Read the whole story

Magna Global, formed eight years ago to help Interpublic clients gain greater negotiating leverage, is going through an evolution that could lead to the … Read the whole story

After years of financial woes, Ziff Davis Media has filed for bankruptcy in New York and has met with creditors to restructure its debt … Read the whole story

Mid-level broadcast station owner Nexstar Broadcasting Group is following similar recent financial trends in the industry: lower political ad dollars, but higher money from … Read the whole story

AARP is on the move. In addition to its magazine and lobby efforts, it's launching AARP TV. Targeting the 50+ audience, its first two … Read the whole story

The proposed merger between Sirius Satellite Radio and XM Satellite Radio faces a "high hurdle," according to Kevin Martin, the chairman of the Federal … Read the whole story

ORLANDO, Fla. -- Will Mike Bloomberg leave City Hall and opt to buy The New York Times, as rumor has it? Read the whole story

In this post-strike period, Fox's "American Idol" on Wednesday continued to crush all comers with an 8.3/21 rating. Plenty of other reality shows chunked … Read the whole story

Capitalizing on the wave of interest in all things green, Meredith Corp.'s Better Homes and Gardens is touring the country with its "Living Green … Read the whole story