Two days before NBC plans to announce its schedule for the next year, ABC said it would offer an array of fresh programming this … Read the whole story
As the writers' strike caused upheaval early this year, the average cost of a prime-time spot dropped 12%. For the Big Four networks, the … Read the whole story
Nielsen reported that ad spending for the full year 2007 rose 0.6% compared to 2006. While television and newspapers outlets generally suffered in 2007 … Read the whole story
Radio ad sales rep firms are seeing a wave of restructuring and new financing in the first months of 2008. But they're also feeling … Read the whole story
The HD Digital Radio Alliance is preparing a host of new initiatives to increase adoption of HD digital radio in 2008, with the tagline … Read the whole story
In another attempt to carefully weave marketing content into program content, Toyota's young-skewing Scion will be featured in a faux commercial inside Adult Swim's … Read the whole story
Liberty Media's Starz brand is launching a $25 million image campaign, its largest marketing effort in six years. All communications will carry a new … Read the whole story
