MediaDailyNews
Wednesday, April 2, 2008
  • Nielsen Report Provides Better Resolution To Starcom HD Bid

    A new report from Nielsen Media Research brings some clarity to Starcom's bid to formalize a "HD upfront marketplace." According to the report, "High … Read the whole story

  • Starcom Makes Upfront Deals With HD TV Nets

    Starcom USA says it has made upfront deals or is in negotiations with many of the leading high-definition TV networks. The major Chicago-based media … Read the whole story

  • Media X: Jack Ransom Was Right

    What happened to advertising's revolutionary fire? Look, I don't expect Richard Beaven to run around with a bloodied broadsword in his fist, screaming "Vengeance!" … Read the whole story

  • Wrapsidy Imbue: SQAD Absorbs TV Ratings Processor

    In a deal that could greatly accelerate market intelligence about TV ratings cost data, advertising cost data service SQAD this morning said it acquired … Read the whole story

  • Despite Economy, M&A Activity Thrives

    Mergers and acquisitions proceeded at a healthy clip in the first quarter of 2008--even with the economy looking shaky, according to figures from the … Read the whole story

  • Hispanic Reach: McClatchy Partners With Spanish Pubs

    McClatchy Co. is seeking to reach a larger Hispanic audience by sharing content with ImpreMedia, one of the largest Spanish-language publishers in the United … Read the whole story

  • Longest Now Disney ABC Unlimited SVP

    Senior ABC executive Bill Bund is leaving his post as a senior vice president of Disney ABC Unlimited, Disney's multimedia advertising selling unit, with … Read the whole story

  • ESPN: First Masters Coverage To Be On Air, Online

    In its first year covering the first two rounds of the Masters golf tournament, ESPN will offer the event simultaneously on-air and online--on its … Read the whole story

  • Delaney To Helm PGA's 'Spry'

    Lisa Delaney is leaving her position as executive editor at Health to become editor of Spry, the new health-focused lifestyle magazine from Publisher's Group … Read the whole story