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by Joe Mandese
A new report from Nielsen Media Research brings some clarity to Starcom's bid to formalize a "HD upfront marketplace." According to the report, "High … Read the whole story
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by Wayne Friedman
Starcom USA says it has made upfront deals or is in negotiations with many of the leading high-definition TV networks. The major Chicago-based media … Read the whole story
COMMENTARY
by Jack Feuer
What happened to advertising's revolutionary fire? Look, I don't expect Richard Beaven to run around with a bloodied broadsword in his fist, screaming "Vengeance!" … Read the whole story
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by Joe Mandese
In a deal that could greatly accelerate market intelligence about TV ratings cost data, advertising cost data service SQAD this morning said it acquired … Read the whole story
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by Erik Sass
Mergers and acquisitions proceeded at a healthy clip in the first quarter of 2008--even with the economy looking shaky, according to figures from the … Read the whole story
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by Erik Sass
McClatchy Co. is seeking to reach a larger Hispanic audience by sharing content with ImpreMedia, one of the largest Spanish-language publishers in the United … Read the whole story
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by Wayne Friedman
Senior ABC executive Bill Bund is leaving his post as a senior vice president of Disney ABC Unlimited, Disney's multimedia advertising selling unit, with … Read the whole story
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by David Goetzl
In its first year covering the first two rounds of the Masters golf tournament, ESPN will offer the event simultaneously on-air and online--on its … Read the whole story
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by Erik Sass
Lisa Delaney is leaving her position as executive editor at Health to become editor of Spry, the new health-focused lifestyle magazine from Publisher's Group … Read the whole story