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by David Goetzl
MediaBank, which offers data processing tools for media buyers and has received considerable publicity as a result of a dispute between Donovan Data Systems … Read the whole story
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by David Goetzl
As parent General Electric pegged poor first-quarter results Friday on a struggling U.S. economy, the NBC Universal unit looks to be at least weathering … Read the whole story
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Veteran radio and cable executives Steve Lehman and Andy Schuon have lined up a powerful roster of top CBS and Emmis stations for the … Read the whole story
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by Wayne Friedman
The growing business of addressable advertising has given Visible World, one technology provider, a financial shot in the arm. Visible World has raised $25 … Read the whole story
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by Wayne Friedman
Big on behavioral marketing? Think twice about using it on children. Children public interest groups have asked the Federal Trade Commission not to allow … Read the whole story
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by Erik Sass
Ronning Lipset Radio, an ad sales rep firm for online radio, is bulking up its executive team with new hires from XM Satellite Radio … Read the whole story
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by Erik Sass
PlanetOut Inc., a leading LGBTmedia company, is selling its magazine business for a song--after a steady decline in ad pages and readership at two … Read the whole story
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by Erik Sass
MediaSpace, a newspaper ad clearinghouse that has partnered with over 1,900 American newspapers, is working to speed up the invoicing and verification process for … Read the whole story