In the face of a possible recessionary economy, News Corp.'s quarterly earnings followed the same path of Walt Disney Co., CBS and Viacom before … Read the whole story

NBC Universal has created a new cross-media platform for advertisers that target female demographics, and it's named Lauren Zalaznick to spearhead the effort. The … Read the whole story

OMD unit is on a bit of a roll. On the heels of last week's global consolidation of Intel's media planning and buying business … Read the whole story

Despite any potential issues regarding an economic slowdown, Hallmark Channel posted solid ad revenue growth in the first quarter, giving the network hope that … Read the whole story

We continue to strive to reshape our business and our future. We have done so each year since the creation of GroupM in 2003. … Read the whole story

Marketers are increasingly cutting branded entertainment deals that give them a presence in multiple episodes of a particular show during a full season. While … Read the whole story

First it was the writers, now it's the actors. And the operative word is "strike." Despite weeks of negotiations, the Alliance of Motion Picture … Read the whole story

Frustrated that performance is not being rewarded by Wall Street, Sinclair Broadcast Group CEO David Smith said Wednesday that the company has considered going … Read the whole story

The proposal to open the satellite radio spectrum up to new competitors, in case of a Sirius-XM merger, appears to be gathering momentum. The … Read the whole story

Kevin Martin, the embattled chairman of the Federal Communications Commission, got a rare statement of support Tuesday. The National Association of Broadcasters sent the … Read the whole story