MediaDailyNews
Wednesday, May 21, 2008
  • Hallmark, Starcom Ink Early Upfront Deal

    Getting a jump on the upfront selling season, Hallmark Channel announced it has made its first upfront deal with Starcom USA. The Hallmark-Starcom deal … Read the whole story

  • Media X: Hot Enough

    Have you hard about the industry foolishness so powerful that it transcends commercial communication and becomes art? Of course, I'm talking about Synarchy. If … Read the whole story

  • AOL Site Adds CNBC Content, Advertisers Get Cross-Platform Buys

    CNBC is extending its digital partnerships, agreeing to provide multimedia content to the newly launched AOL Money & Finance video site. AOL will capitalize … Read the whole story

  • FX Rescues 'Rescue Me' For Summer

    Forced to skip the show's 2008 season due to the writers' strike, FX will air a series of "Rescue Me" "minisodes" this summer as … Read the whole story

  • Hispanic Radio Advertisers, Arbitron Hammer Out Problems

    The Association of Hispanic Advertising Agencies is creating a new advisory council that will work with Arbitron on both problems and opportunities related to … Read the whole story

  • Targeted Ads Will Bring 'Material' Revenue By 2010, Cox Exec Says

    The cable industry's long-held promise to use its set-top boxes to usher in a new era in advertising and derive meaningful revenues may be … Read the whole story

  • Slam Dunk: NBA Ratings Soar For ESPN, ABC

    When it comes to sports, TV ratings are soaring--especially for the NBA, which continues to score big numbers for its playoffs to date. Read the whole story

  • MRI: Magazine Readers Getting Older

    At a number of top American consumer magazines, the median age of readers crept up again between spring 2007 and spring 2008, according to … Read the whole story