CBS' chief executive Les Moonves believes this year's TV upfront advertising market will be a positive one--even if total dollars might be lower. "Scatter … Read the whole story

No matter what cable networks may tell you about the depressing broadcast TV season, the Television Bureau of Advertising wants you to know that … Read the whole story

On a recent episode of NBC comedy "My Name is Earl," arguably both the best and worst of branded integration were showcased. The best: … Read the whole story

In another example of cable's burgeoning acclaimed dramas taking advantage of broadcasters' summer down time, AMC will debut season two of "Mad Men" on … Read the whole story

The Carat Digital Exchange, one of the most visible leading edge initiatives inside Aegis Group's Carat Americas unit over the past four years, is … Read the whole story

The Census Bureau released some noteworthy details about the growth of American TV consumption in order to mark the "historic" February 2009 digital transition. … Read the whole story

The Consumer Coalition for Competition in Satellite Radio, composed mostly of XM and Sirius subscribers as well as "volunteers," is attacking the merger based … Read the whole story

After 15 consecutive quarters of losses, TV Guide magazine returned to profitability during the first quarter, according to publisher Scott Crystal, who noted the … Read the whole story