Although the upfront market is off to the races, with ABC and a couple of media agencies striking deals, media executives anticipate a moderately … Read the whole story

A day after Carat Digital Exchange founder Mitch Oscar announced his departure from the agency (MediaDailyNews May 30th), the Aegis Group unit unveiled plans … Read the whole story

While watching episodes of "Two and a Half Men" and "Rules of Engagement" last month, I was shocked and amazed to see the lack … Read the whole story

Telemundo has shelved one of the most innovative gambits offered in last year's upfront--a commercial-free evening soap opera supported solely by branded integration. The … Read the whole story

Declining to offer his take on whether the CW should be shuttered or sold, Time Warner CEO Jeff Bewkes acknowledged there are legitimate questions … Read the whole story

Pioneer North America sent a letter to the Federal Communications Commission last week objecting to a proposal from iBiquity Digital that wants all satellite … Read the whole story

A new survey of local Web site revenues by Borrell Associates found that newspapers are still enjoying strong growth in local online advertising -- … Read the whole story

Sequent Partners, an all-star team of ex-agency and client-side research gurus, has added another star: long-time Madison Avenue vet Alice Sylvester. Sylvester, who has … Read the whole story

With the first season using commercial ratings finished, it appears that broadcast networks have made out pretty well with the new currency. Predictions that … Read the whole story

The "Lost" two-hour season-ender pegged the 4-year-old show to a Nielsen preliminary 4.9 rating/13 share among 18-49 viewers--down nearly a full rating point from … Read the whole story