Under pressure from top management, the marketing and finance divisions of major advertisers are working together to make marketing operations more accountable, according to … Read the whole story

More than ever, the success of a marketing plan depends on media. And the integrity of a media program depends on someone bringing all … Read the whole story

Brand Connections, an out-of-home advertising company, has been sold by the Cypress Group to another private-equity group, Veronis Suhler Stevenson. Terms of the deal … Read the whole story

Cable operators have tried to gain a leg up by claiming they offer a robust video-on-demand product, while their satellite competition was a non-factor. … Read the whole story

Industry veteran Barbara Bekkedahl has joined Bravo in the network's top sales post. She led similar efforts at the Gospel Music Channel. Bekkedahl will … Read the whole story

The Out-of-home Video Advertising Bureau continues to gain strength with today's announcement that six more place-based networks and manufacturers are joining the organization. The … Read the whole story

Aegis Group's selection of John Napier, a former media ratings chief as its new chairman, appears to send some interesting signals about the future … Read the whole story

Three Democratic Senators wrote a letter to Kevin Martin, the chairman of the Federal Communications Commission, listing conditions that should be met if Sirius … Read the whole story