As out-of-home video grows by leaps and bounds and the industry collaborates to produce a common audience metric, Arbitron is angling for a piece … Read the whole story

The perfectly marketed presidential candidate is perfectly positioned to lose. Yes, I said it: Obama will lose. And not because his party couldn't find … Read the whole story

Those double-digit percentage gains in cable networks' advertising revenues are about to change--dramatically. With 10% or more gains in advertising revenue in the last … Read the whole story

GroupM has a new top financial executive who joins from outside the media world, though he has worked within WPP before. Stuart Diamond, a … Read the whole story

A few days into the Beijing Olympics, NBC is doing something that is rare for any network: It's over-delivering on its ratings promises to … Read the whole story

As part of its expansion, diversification and its redefinition of media, B2B trade group American Business Media Tuesday said it has retained management consultant … Read the whole story

"Seinfeld" has hit the road. Literally. The "Seinfeld Campus Tour" set out Tuesday on a 26-city, 10,000 mile journey in a "Seinfeld"-branded, bio-diesel-fueled bus. … Read the whole story

MTV Networks is re-branding its 2-year-old HD music channel, which offers everything from country to hip hop, as Palladia. The new name replaces MHD … Read the whole story

AdSpace is bolstering the content offerings on its place-based video network in malls with a new feature called Essentials. The new feature, straddling the … Read the whole story

The Aug. 15th deadline is approaching for submissions to MEDIA magazine's 2008 Creative Media Awards. Today, MediaDailyNews republishes the synopses of last year's finalists … Read the whole story