MediaDailyNews
Friday, August 15, 2008
  • WPP's Kinetic Freshens New Brand: It's Own

    Kinetic Worldwide, the out-of-home media services giant owned jointly by WPP Group and its own management team, has quietly overhauled its brand. The move … Read the whole story

  • Going For Gold: NBC Sells $10 Mil More In Olympic Ads

    With NBC's Beijing Olympics on pace to exceed advertisers' ratings guarantees, the network has reached out with extra inventory and has sold $10 million … Read the whole story

  • TVB Says Ad Sales Down, But Syndie Up 9.1%

    Broadcast television advertising in the second quarter was generally hit with a double whammy--the torpedo of lower automotive advertising sales and residual effects from … Read the whole story

  • CBS Scores SEC Games For 15 Years

    CBS said it has extended its deal to carry Southeastern Conference football games for an additional 15 years. The new agreement, beginning in the … Read the whole story

  • Brandtique: 'Greensburg," Frito-Lay Sun-Chips

    Watching the documentary-style "Greensburg" on Planet Green, it's hard not to be moved by the story that unfolds about a small Kansas town flattened … Read the whole story

  • Female Power: VH1 Debuts 2 New Shows

    VH1 is counting on women to power Thursday nights. That's when the music network debuts two new series: "Glam God With Vivica A. Fox" … Read the whole story

  • Young Broadcasting Drops 6.7% In 2Q

    Young Broadcasting said net revenue in the second quarter was $37 million, or 6.7% lower than the same quarter last year. The blame goes … Read the whole story

  • Mag Bag: RDA to Launch 2 New Titles

    Thumbing its nose at poor economic conditions, Reader's Digest Association is planning to launch two new magazine titles this winter. The first, Best You, … Read the whole story

  • '07 Creative Media Awards Recap: The Winners

    Today is the final deadline for submissions to MEDIA magazine's 2008 Creative Media Awards. Check the winners of last year's awards in 17 categories, … Read the whole story