by Wayne Friedman
The first out-of-home TV ratings have been released by a previously announced venture between The Nielsen Company and Integrated Media Measurement Inc., with NBC's … Read the whole story
COMMENTARY
by Jack Feuer
Despite all the lean-forward, push-pull, consumer-control hooey, marketing still addicts people. Not informs. Not engages. Addicts. This is comforting, don't you think? You can … Read the whole story
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by David Goetzl
Royal Philips Electronics has taken full ownership of Teletrax, a firm that monitors and records when and where TV content is aired. It had … Read the whole story
by Erik Sass
The stream of digital initiatives from consumer magazines continued recently with the unveiling of new online options for readers and advertisers by Rodale, Conde … Read the whole story
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by David Goetzl
TV Land is looking to drive viewers to its prime-time fare by giving the block a new brand. "TV Land Prime," which runs weeknights … Read the whole story
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by Erik Sass
Consumer Reports has undergone a full redesign, according to its publisher, the Consumers Union, which hired Pentagram Design to its venerable guide for skeptical … Read the whole story
by Wayne Friedman
All that gossip talk must have gotten around--CW's "Gossip Girl" delivered one of its strongest viewer performances ever for its season two premiere among … Read the whole story