The first out-of-home TV ratings have been released by a previously announced venture between The Nielsen Company and Integrated Media Measurement Inc., with NBC's … Read the whole story
- COMMENTARY
Despite all the lean-forward, push-pull, consumer-control hooey, marketing still addicts people. Not informs. Not engages. Addicts. This is comforting, don't you think? You can … Read the whole story
Royal Philips Electronics has taken full ownership of Teletrax, a firm that monitors and records when and where TV content is aired. It had … Read the whole story
The stream of digital initiatives from consumer magazines continued recently with the unveiling of new online options for readers and advertisers by Rodale, Conde … Read the whole story
TV Land is looking to drive viewers to its prime-time fare by giving the block a new brand. "TV Land Prime," which runs weeknights … Read the whole story
Consumer Reports has undergone a full redesign, according to its publisher, the Consumers Union, which hired Pentagram Design to its venerable guide for skeptical … Read the whole story
All that gossip talk must have gotten around--CW's "Gossip Girl" delivered one of its strongest viewer performances ever for its season two premiere among … Read the whole story
