MediaDailyNews
Monday, September 8, 2008
  • Interpublic Nears Decision On Media Systems: May Bank On Media Bank
    by Joe Mandese

    Following months of high-stakes negotiations, Interpublic is poised to sign a new corporate-level deal to manage the $25 billion-plus in media buys processed by … Read the whole story

  • Interpublic's Mediabrands Looking A Bit More Like Publicis'
    by Joe Mandese

    Interpublic's fledgling Mediabrands organization is beginning to look a lot like those of another agency holding company: Publicis' Starcom MediaVest Group. In its most … Read the whole story

  • Place-Based Golf Network Tees Off
    by Erik Sass

    A new place-based video network devoted to all things golf-related is launching in 100 retail locations over the next two months, according to the … Read the whole story

  • Magna Names Herbst-Brady President
    by Fern Siegel

    Veteran marketing and media executive Elizabeth Herbst-Brady has been named president of Magna. She is charged with leading the company's evolution "as a marketing … Read the whole story

  • CNBC, LinkedIn Partner For Polls
    by David Goetzl

    CNBC moved ahead in earnest with its new partnership with LinkedIn on Friday with the release of a co-branded poll about people's feelings on … Read the whole story

  • New York Giants Debut Quarterly Health Mag
    by David Goetzl

    The New York Giants have kicked off a custom-publishing venture in the health arena with a quarterly magazine. Targeting men, the ad-supported publication, New … Read the whole story

  • Mendelsohn: Rich Are Different
    by Karl Greenberg

    If there's a leitmotif in the latest Mendelsohn Affluent Survey, it is intuitive: There is a direct relationship between how affluent one is and … Read the whole story