Executives at Comcast and Time Warner Cable said the industry's efforts to stitch together a national platform to potentially allow an advertiser to micro-target … Read the whole story
Leading up to Media magazine's September 22nd Creative Media Awards in New York, MediaDailyNews will publish the synapses of the three finalists in various … Read the whole story
- COMMENTARY
How many marketers obsessed with social media are sending misdirected invitations to befriend enemies? There's no telling when a marketer is going to be … Read the whole story
NBC Universal is back on the Apple's iTunes Store, with the TV network company getting, in part, some of the pricing flexibility it always … Read the whole story
Now that TV networks are pinning their advertising worth on commercial ratings--not to mention dealing with the effects of DVR fast-forwarding--many net executives believe … Read the whole story
Hoping to remain current, Interpublic's Initiative unit has tapped a top executive--from, well, Current--to head up its vaunted Innovations group. Jason Meil, who has … Read the whole story
It's a meeting of the fashion minds. The Style Network and the American edition of Marie Claire will partner to create a new reality … Read the whole story
The Gospel Music Channel is set to join the roster of networks rated by Nielsen--a watershed moment for any start-from-scratch cable channel. GMC will … Read the whole story
Users of Microsoft's Zune music device and the related service of the same name will be able to tag songs they hear on the … Read the whole story
Google is pushing a new initiative to transfer the historical archives of newspapers to its growing online library of books and academic articles, reaching … Read the whole story
