by David Goetzl
Executives at Comcast and Time Warner Cable said the industry's efforts to stitch together a national platform to potentially allow an advertiser to micro-target … Read the whole story
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by The Editor
Leading up to Media magazine's September 22nd Creative Media Awards in New York, MediaDailyNews will publish the synapses of the three finalists in various … Read the whole story
COMMENTARY
by Jack Feuer
How many marketers obsessed with social media are sending misdirected invitations to befriend enemies? There's no telling when a marketer is going to be … Read the whole story
by Wayne Friedman
NBC Universal is back on the Apple's iTunes Store, with the TV network company getting, in part, some of the pricing flexibility it always … Read the whole story
by Wayne Friedman
Now that TV networks are pinning their advertising worth on commercial ratings--not to mention dealing with the effects of DVR fast-forwarding--many net executives believe … Read the whole story
by Joe Mandese
Hoping to remain current, Interpublic's Initiative unit has tapped a top executive--from, well, Current--to head up its vaunted Innovations group. Jason Meil, who has … Read the whole story
by Fern Siegel
It's a meeting of the fashion minds. The Style Network and the American edition of Marie Claire will partner to create a new reality … Read the whole story
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by David Goetzl
The Gospel Music Channel is set to join the roster of networks rated by Nielsen--a watershed moment for any start-from-scratch cable channel. GMC will … Read the whole story
by Erik Sass
Users of Microsoft's Zune music device and the related service of the same name will be able to tag songs they hear on the … Read the whole story
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by Erik Sass
Google is pushing a new initiative to transfer the historical archives of newspapers to its growing online library of books and academic articles, reaching … Read the whole story