- COMMENTARY
Verizon started spending behind VCast well before any evolving consumer behavior--as far back as 2005, if not before. In addition to all those TV … Read the whole story
Digital growth in many TV and related media platforms will continue to see a rapid rise in five years. By 2012, DVRs will be … Read the whole story
Leading up to Media magazine's September 22nd Creative Media Awards in New York, MediaDailyNews will publish the synapses of the three finalists in various … Read the whole story
Over two dozen entertainment marketing agencies have created the Association of Entertainment Marketing Agencies to promote industry awareness and collaboration. Bob Farina, co-founder of … Read the whole story
ESPN is hoping that some faux "behind-the-scenes" peeks will keep "Pardon the Interruption" viewers from switching channels during commercial breaks. Between ads, the network … Read the whole story
ESPN has signed ConocoPhillips as the new title sponsor of an early-season college basketball tournament. The company will place its 76 brand--known for its … Read the whole story
To promote the environmentally friendly qualities of the Mini Cooper, Butler, Shine, Stern & Partners has coordinated a promotion bringing together Good, the magazine … Read the whole story
