by Wayne Friedman
On the heels of its big advertising selling deal for some NBC Universal cable networks, Google has added Bloomberg Television to its stable. The … Read the whole story
COMMENTARY
by Liza Lentini
Eric Haseltine is a neuroscientist, a writer for several leading science magazines, former executive vice president of Disney and most recently the U.S. associate … Read the whole story
COMMENTARY
by David Goetzl
Reality shows are littered with "The Fashion Shoot," the opportunity for a regular-old contestant to be the center of a spread in an Elle … Read the whole story
-
by David Goetzl
General Electric said Thursday that national advertising is suffering at NBC Universal, an apparent first acknowledgment since the economic crisis began, although cable is … Read the whole story
by David Goetzl
In the continuing tug-of-war between what drives the train--creative or media--a top Unilever executive Thursday came out in favor of creative. Strong media plans … Read the whole story
by Wayne Friedman
Even with the disruptions of last year's writers' strike, television viewing has never been stronger, as the third quarter of this year attests. Turner … Read the whole story
by Fern Siegel
Triad Consulting has some advice for advertisers that want to fly right: Advertise on airplane tray tables. Some 79% of consumers could later recall … Read the whole story
by Wayne Friedman
Some networks might put a big asterisk next to the third day of the new season -- all thanks to a 15 minute-President Bush … Read the whole story
by Erik Sass
Bonnier Corporation is adding to its portfolio of enthusiast and lifestyle titles with the acquisition of Working Mother Media, publisher of Working Mother magazine. … Read the whole story