MediaDailyNews
Friday, October 3, 2008
  • ESPN Expands Brand To Europe, Mexico

    ESPN is giving its brand more visibility in both Europe and Mexico. Its North American Sports Network, which carries domestic programming, is taking on … Read the whole story

  • Brandtique: 'Project Runway,' Tresemme

    It was hard to read last week's court ruling in the dispute over whether "Project Runway" will stay at Bravo or go to Lifetime … Read the whole story

  • Sound Off: Sirius, XM Tout 'Best Of Both'

    Subscribers to Sirius and XM can now listen to selected programming from both satellite radio broadcasters, with the introduction of a new "Best of … Read the whole story

  • The Future Of Media: Mobile

    If the first digital decade was about personalization and individual control, then prepare for a decade of mobile innovations that bring technology to new … Read the whole story

  • Shaping Up: Zoom Media Partners With Bally

    Zoom Media & Marketing expanded its existing partnership with Bally's Fitness. The new deal makes it the exclusive place-based media provider for the chain … Read the whole story

  • TVB: Broadcast Network Shows Still Dominate Cable TV

    Cable networks may continue to claim increasingly higher ratings at the expense of the broadcast networks, but looking at the 100 best-rated shows, the … Read the whole story

  • ABC's 3 Big Dramas Fail To Ignite

    ABC put a lot of marketing effort into re-launching its Wednesday night block of dramas and now its initial results are in: More launch … Read the whole story

  • Mag Editors Ponder Web Strategies

    Find the story that you'd "never dare do in print." That's one tactic for developing popular Web content, according to Travel + Leisure deputy … Read the whole story

  • 'Project Runway' Models Appeal

    As expected, the Weinstein Co. has appealed a judge's ruling that at least temporarily blocks the planned shift of "Project Runway" to Lifetime. Weinstein … Read the whole story

  • Mag Bag: Quattro Services Hachette Mobile Ads

    Hachette Filipacchi Media has struck a deal with Quattro Wireless that puts the latter in charge of external ad sales for Hachette's mobile sites. … Read the whole story