Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The … Read the whole story

Now through Election Day, MediaPost is hosting a one-time political media discussion board, Red, White & Blog, focused on how media is shaping the … Read the whole story

In an effort to accelerate its creative and strategic thinking, WPP's Mindshare unit has acquired an agency regarded as the pioneer in the field … Read the whole story

CNN showed Nielsen what second-by-second data is all about during last night's Presidential debates. While there are some media ancients like myself who lazily … Read the whole story

Record political TV advertising is still in the cards for TV outlets as the market moves toward the end of the election cycle. But … Read the whole story

Printed metro daily newspapers may soon belong in the Newseum. Publishers are slimming newspapers down by cutting sections; some are ceasing publication entirely. Both … Read the whole story

Is there an emergence of what could be called "Branded Integration Stars"? A class of people who producers, networks, marketers or their employers feel … Read the whole story

Oceanic Time Warner Cable has struck a deal with ActiveVideo Networks to give Hawaiian residents Web content and interactivity. The new service, via Time … Read the whole story