The Nielsen Co. normally conducts research that helps advertisers and agencies better understand who their customers are and how best to reach and influence … Read the whole story
On the heels of Viacom Inc.'s announcement of 850 jobs cut, NBC Universal will trim 500 employees from its company ranks. Earlier this fall, … Read the whole story
Consistent with other media companies' cutbacks, Viacom Inc. is laying off 850 jobs or 7% of its workforce. Additionally, the company is suspending senior … Read the whole story
- COMMENTARY
Word emerged this week that agency MediaVest had cut a wide-ranging deal with News Corp. that gives its client Activision a presence on some … Read the whole story
Dawn Ostroff, CW's entertainment president, said it would take a few years to put the pieces of the network together. She was right. The … Read the whole story
Like a monotonous drumbeat, this week saw another round of newspaper layoffs, indicating there will be no relief for anxious newspaper employees this holiday … Read the whole story
Former NBC and Turner TV executive Scott Sassa has been named president of Hearst Entertainment & Syndication. Sassa will be in charge of television … Read the whole story
The next tech explosion: DVRs will be in nearly half of all TV homes in six years. A report from Interpublic Group of Cos.' … Read the whole story
Almost a year after its domestic rebrand, Discovery Communications is taking its Investigation Discovery network to the UK. The move is another step in … Read the whole story
Everyday With Rachael Ray is offering advertisers an interesting cross-platform package in return for buying a certain number of ad pages in the magazine. … Read the whole story
