MediaDailyNews
Monday, December 15, 2008
  • Big Isn't Necessarily Better, Auditor Finds Starcom Buys Best
    by Joe Mandese

    Based on a key criterion used by advertisers and management consultants to evaluate the TV buying performance of media agencies - the amount of … Read the whole story

  • Magna: Recession Can Be Catalyst For Growth
    by David Goetzl

    Interpublic research group Magna released a report Friday suggesting steps that marketers can take to propel growth during the recession, including making more cross-platform … Read the whole story

  • Telemundo: PSAs, Special Highlight Digital Transition
    by David Goetzl

    With Nielsen figures showing that a still-sizable portion of the Hispanic audience is not prepared for February's digital transition, Telemundo is launching an awareness … Read the whole story

  • Screen Saver: Clear Channel Radio Cuts MovieTickets.com Deal
    by Fern Siegel

    Clear Channel Radio named MovieTickets.com its exclusive online movie ticketing partner. Listeners who search for movies and showtimes at the company's radio sites can … Read the whole story

  • 2008: Magazines Ad Sales Plummet
    by Erik Sass

    As if there isn't enough bad news, 2008 has turned out to be the worst year in decades for magazines, as measured by total … Read the whole story

  • Experiential Marketing Focuses on Malls, Paramount Gets Dogged
    by Erik Sass

    Advertisers are looking to malls more and more as venues for experiential marketing, hoping to immerse consumers in spaces where they are physically surrounded … Read the whole story

  • 'CBS,' 'Eleventh Hour' Perform For CBS
    by Wayne Friedman

    With ABC in rerun mode, CBS had its way with the second Thursday night in December--and an easy win. "CSI" thrived with less competition … Read the whole story