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by Joe Mandese
TV ratings giant Nielsen is getting 2009 off on an awkward foot, disclosing a major technical snafu to clients Wednesday that has caused at … Read the whole story
by Wayne Friedman
LAS VEGAS -- New digital media--especially social networking and mobile platforms--still offer big promise, but many problems remain. Speaking at CES, Carter Brokaw, chief … Read the whole story
COMMENTARY
by Beverly Weinstein
The unlucky person charged with telling you that you just lost your job probably feels pretty bad for having to carry out that task--especially … Read the whole story
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by David Goetzl
Time Warner said Wednesday that the downturn in the ad market will contribute to an annual net loss for 2008, another striking impact of … Read the whole story
by David Goetzl
Although it was probably unintentional, the executive who oversees Fox gave an endorsement Wednesday for the Television Bureau of Advertising's efforts to revolutionize the … Read the whole story
by Karl Greenberg
Marketers like Monster.com, Pedigree and Pepsi will be shelling out $3 million for a 30-second Super Bowl spot on Feb. 1. What they get … Read the whole story
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by Wayne Friedman
LAS VEGAS -- So-called "hypertargeting" of digital users may be broadly available, but not all publishers, marketers, and agencies are ready--or willing--to use it. Read the whole story
by Erik Sass
Some much-needed good news in magazine-land got short shrift in Wednesday's edition of MediaDailyNews: 8020 Media, the publisher of JPG--a magazine devoted to photography … Read the whole story
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by Erik Sass
The hits just keep on coming. In her latest note to investors, Wachovia analyst Marci Ryvicker revised her already negative prediction of 8% for … Read the whole story
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by David Goetzl
A 2-year-old rep firm has purchased contracts that add dozens of Spanish-language stations to its portfolio. Cross MediaWorks' acquisition primarily allows it to handle … Read the whole story
by Erik Sass
Arbitron has struck deals with the attorneys general of New York and New Jersey that will settle the lawsuits filed in October 2008 alleging … Read the whole story
by Fern Siegel
Omnicom Group named Tiffany R. Warren, a longtime advocate of diversity in advertising, media and marketing, to a a new post: Chief Diversity Officer. Read the whole story