TV ratings giant Nielsen is getting 2009 off on an awkward foot, disclosing a major technical snafu to clients Wednesday that has caused at … Read the whole story
LAS VEGAS -- New digital media--especially social networking and mobile platforms--still offer big promise, but many problems remain. Speaking at CES, Carter Brokaw, chief … Read the whole story
- COMMENTARY
The unlucky person charged with telling you that you just lost your job probably feels pretty bad for having to carry out that task--especially … Read the whole story
Time Warner said Wednesday that the downturn in the ad market will contribute to an annual net loss for 2008, another striking impact of … Read the whole story
Although it was probably unintentional, the executive who oversees Fox gave an endorsement Wednesday for the Television Bureau of Advertising's efforts to revolutionize the … Read the whole story
Marketers like Monster.com, Pedigree and Pepsi will be shelling out $3 million for a 30-second Super Bowl spot on Feb. 1. What they get … Read the whole story
LAS VEGAS -- So-called "hypertargeting" of digital users may be broadly available, but not all publishers, marketers, and agencies are ready--or willing--to use it. Read the whole story
Some much-needed good news in magazine-land got short shrift in Wednesday's edition of MediaDailyNews: 8020 Media, the publisher of JPG--a magazine devoted to photography … Read the whole story
The hits just keep on coming. In her latest note to investors, Wachovia analyst Marci Ryvicker revised her already negative prediction of 8% for … Read the whole story
A 2-year-old rep firm has purchased contracts that add dozens of Spanish-language stations to its portfolio. Cross MediaWorks' acquisition primarily allows it to handle … Read the whole story
Arbitron has struck deals with the attorneys general of New York and New Jersey that will settle the lawsuits filed in October 2008 alleging … Read the whole story
Omnicom Group named Tiffany R. Warren, a longtime advocate of diversity in advertising, media and marketing, to a a new post: Chief Diversity Officer. Read the whole story
