UNIVERSAL CITY, CA -- Fox wants to do more limited TV advertising inventory efforts, like the one it did with this season's new show, … Read the whole story
- COMMENTARY
The people who work in fictional advertising are white males with European backgrounds. They are never Latino. They are never Asian. They are never … Read the whole story
On Tuesday, National Geographic announced the launch of a new global media integrated sales and sponsorship group, joining a number of other big magazine … Read the whole story
PBS scored a coup this week--a national sponsorship deal with Microsoft, which will partially underwrite the "Nightly Business Report." The deal gives Microsoft placement … Read the whole story
Air America Media has hired former "Wonkette" Ana Marie Cox as its first Washington, D.C.-based national correspondent. She will debut Jan. 19 to report … Read the whole story
As expected, 2008 wrapped up on a spectacularly sour note for consumer magazines, as the recession pummeled ad pages across the board. According to … Read the whole story
In an effort to capitalize on the coming digital transition to gain subscribers, Cox is offering free cable for up to a year, although … Read the whole story
Looking for interactive and Internet marketing buzz, CBS and the creators of lonelygirl15 are launching a social networking area for a new mid-season drama--"Harper's … Read the whole story
ESPN will air a prime-time documentary that was conceived as a marketing vehicle for German automaker Audi. "Truth in 24" is scheduled for March … Read the whole story
