by Wayne Friedman
UNIVERSAL CITY, CA -- Fox wants to do more limited TV advertising inventory efforts, like the one it did with this season's new show, … Read the whole story
COMMENTARY
by Jack Feuer
The people who work in fictional advertising are white males with European backgrounds. They are never Latino. They are never Asian. They are never … Read the whole story
by Erik Sass
On Tuesday, National Geographic announced the launch of a new global media integrated sales and sponsorship group, joining a number of other big magazine … Read the whole story
by Erik Sass
PBS scored a coup this week--a national sponsorship deal with Microsoft, which will partially underwrite the "Nightly Business Report." The deal gives Microsoft placement … Read the whole story
by Fern Siegel
Air America Media has hired former "Wonkette" Ana Marie Cox as its first Washington, D.C.-based national correspondent. She will debut Jan. 19 to report … Read the whole story
by Erik Sass
As expected, 2008 wrapped up on a spectacularly sour note for consumer magazines, as the recession pummeled ad pages across the board. According to … Read the whole story
by David Goetzl
In an effort to capitalize on the coming digital transition to gain subscribers, Cox is offering free cable for up to a year, although … Read the whole story
by Wayne Friedman
Looking for interactive and Internet marketing buzz, CBS and the creators of lonelygirl15 are launching a social networking area for a new mid-season drama--"Harper's … Read the whole story
by David Goetzl
ESPN will air a prime-time documentary that was conceived as a marketing vehicle for German automaker Audi. "Truth in 24" is scheduled for March … Read the whole story