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by David Goetzl
Warner Bros. continued the run of large media companies reacting to the economic climate by cutting jobs, saying it would eliminate about 7.5% of … Read the whole story
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by Erik Sass
Maybe print really is doomed. Over the last two years Google held out the promise that newspaper print advertising might be rationalized with the … Read the whole story
by Wayne Friedman
Nine percent of U.S. TV viewers are still unprepared for the changeover from analog to digital come next month, says media agency Mindshare, which … Read the whole story
COMMENTARY
by Jack Feuer
If God forbid, Americans really try to live up to President Obama's oratory, advertising will have to capture that zeitgeist. Messaging will be forced … Read the whole story
by Wayne Friedman
Though NBC remains in last place among traditional TV viewers, in 2008, the network says its Internet viewing skyrocketed. It also earned the best … Read the whole story
by David Goetzl
MediaVest has tapped an executive from Starcom's China operations to play a pivotal role on its Kraft account, including heading digital planning for the … Read the whole story
by Wayne Friedman
TV marketers buying some of syndication's off-network comedies this season have seen some rare results: improved C3 TV ratings versus a year ago. Read the whole story
by Erik Sass
As reported earlier this week, Clear Channel Communications is laying off 1,850 employees, or about 9% of a total workforce of 20,500. Although the … Read the whole story
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by Erik Sass
Lee Enterprises--the publisher of the St. Louis Post-Dispatch, among other newspapers--said its total revenues fell 13% to $243.6 million in the first quarter of … Read the whole story