by Erik Sass
Feeling the effects of the sharp economic downturn, radio took another big hit in the fourth quarter of 2008, according to the Radio Advertising … Read the whole story
COMMENTARY
by Beverly Weinstein
My advice is that you shouldn't, at least not in those words. Negative comments are a sure fire way to be crossed off a … Read the whole story
by Erik Sass
The Magazine Publishers of America revealed Friday that it is canceling the American Magazine Conference, the industry's annual trade show and expo scheduled for … Read the whole story
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by David Goetzl
JC Penney, one of the largest advertisers in Sunday night's Oscar broadcast, plans to maintain 2008 levels -- or percentage of sales -- in … Read the whole story
by Wayne Friedman
Still more advertising changes occurred with ABC's "Academy Awards" broadcast--now one in the telecommunications category. Sprint Nextel became a first-time buyer of the event, … Read the whole story
by Erik Sass
Advertisers are getting access to a new interactive out-of-home ad platform that's close to the point of sale. A reverse vending machine company slaps … Read the whole story
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by David Goetzl
The head of the International Olympic Committee was hazy on specifics, but said the formal bidding process for rights to the 2014 and 2016 … Read the whole story
by Wayne Friedman
Although it earned ratings a bit lower than a week ago, ABC grabbed another Thursday night win--thanks to its big tag team of "Grey's … Read the whole story