by Wayne Friedman
In this recessionary economy, expect fewer overall TV upfront advertising dollars, says CBS' CEO Les Moonves, but higher program pricing increases--at least at CBS. … Read the whole story
COMMENTARY
by Jack Feuer
The one year when we really need some steak, the 4As is serving up--understanding consumers better! Who's programming this posse, Keanu Reeves? Burn the … Read the whole story
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by Wayne Friedman
With a difficult upfront advertising market on the horizon, Rainbow Media's cable networks will amp up their offerings for TV advertisers--including, for the first … Read the whole story
by David Goetzl
Nearly half the series on the National Geographic Channel in the 2009-10 season will be new, including several in reality TV's popular law-and-order action … Read the whole story
by Erik Sass
Magazine Web sites attracted an average 75 million unique visitors per month in the last three months of 2008, compared to a monthly average … Read the whole story
by Fern Siegel
Univision is on a roll, announcing a multiyear carriage agreement with DirecTV. The agreement is expansive; it includes the carriage of Univision's owned-and-operated broadcast … Read the whole story
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by Karl Greenberg
New York-based marketing firm Brand Keys, in its 2009 Brand Keys Customer Loyalty Index, says successful brands are those that stand out because consumers … Read the whole story
by Erik Sass
In a cost-saving move, the Philadelphia Daily News will be published under the corporate umbrella of the Philadelphia Inquirer, its sister paper. To economize, … Read the whole story
by Wayne Friedman
NBC's "Late Night with Jimmy Fallon" debuted on Monday night to the best numbers in three years for the franchise. He beat out Craig … Read the whole story